Watch and Discuss?

So, I've been watching way more VH1 than I care to admit lately. I've noticed that during commercial breaks they run these short spots that say "Watch and Discuss". They also have the little bubbles that show up from time to time at the bottom of the screen encouraging viewers to "Watch and Discuss". The problem that I have with this is that these appear on screen during every program. One might ocasionally see a show on VH1 that merits serious discussion, but "Flavor of Love"? Come on.